As I work on my Secret Project, aka the distillation of my years of experience in web development, design, strategy and small business... it's becoming abundantly clear why your website feels like such an overwhelming and daunting task and how I'm going to have to really break it down like I've never seen done before.
I keep wanting to get to the juicy bits with this framework, much like people want to get to the juicy bits with their website: the branding, the content, the tech. And I keep having to come back and flesh out these (what should be) very basic and foundational things. Because I can't talk about "Z" until you've done the work for "A."
And the work needed for "Step A" is not done deeply enough. It's talked about a lot. But from many different directions. Nothing is really cohesive or explaining why this is so important. Or how to put it all together. If this were a book, (so far) 15 out of 20 chapters would be about doing just this work.
Why?
Because these details are lacking in so many websites I come across, and yes, have even built for clients. Especially for those of you just getting started. (Building too much too soon is a topic we need to talk about... remind me... I'm building out a survey/framework for that, too.)
But back to the basics. (See what I did there?) What kind of basic and foundational things are missing from so many websites?
So far, there are 6.
- Their Problem
- Your Purpose
- The Possibilities
- Your Philosophies
- Your Personality
- Your Positioning
If you can flesh out these six things you will have a massive jump on your competition. You'll get clear on what to talk about, who to talk to about it, and when to do so. And bonus: you'll build a clear direction for yourself and your business.
These things answer the question: what copy do I need for my website?
These things answer the question: what kind of branding do I need?
These things answer the question: how do I reach the right customer?
I'll expand on this more in the next few months as I start to share more from The Secret Project, but I'm curious right now...
What is your gut reaction to this?
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